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Earnestness is dying in American culture. Where passion and genuineness once resided now lies apathy and irony. The internet has provided an avenue to shoot trends and fads into the public consciousness faster than ever. My mother understands the concept of a lolcat and my father laughs at Epic Meal Time. But the internet also continues pushing this content past us at unimaginable speeds. Information disappears over the horizon before we can begin to recognize its details and message. Artists and entrepreneurs have a large market than previous generations could ever have fathomed… if they can stay relevant for any period of time.
People have gotten used to this fact. On the internet, you blink and you miss it. It’s created an entire crowd on the internet, fighting to prove they aren’t part of the popular mob by staying one internet-culture-step ahead of it. Everyone has had run-ins with this mindset. The scoffs we offer in response to a picture we have seen before. The refusal to watch a video that you’ve seen only a week prior. I’m very definitely guilty of these crimes.
This “beat-you-to-it” attitude has escaped its natural home of the internet. Free from the digital chains jumped our favorite cultural identity: the hipster.